The sound of the city, on tour
The campaign put the city’s musicians at the center, working with artists like Alvarez “Big Al” Huntley of the Hot 8 Brass Band.
Spears Group. 2013 – 2015.
New Orleans, told to the country.
How a city still rebuilding after a storm gave the country a reason to come back.
The brief.
A city coming back.
Spears Group was New Orleans’ flagship communications agency, serving public and private clients through the city’s recovery. As Account Director, Adrian ran 20 accounts and served as lead marketing strategist for the city’s tourism work.
The job was to show the country that New Orleans was open, alive and worth the trip. The answer was the thing the city does better than anywhere: its music, its food and its people.
NYTEarned coverage in The New York Times
GoldAnd Silver ADDY Awards
2,000Face-to-face interactions from one food truck
FirstOnline store for the city’s official merchandise
The work.
Every way into the city.
Photo to come: New York Times coverage
A story the Times picked up
A high-profile publicity push earned national coverage in The New York Times.
Photo to come: satellite media tour
A satellite media tour
Spokespeople took the city’s comeback story to TV stations around the country.
Photo to come: food truck activation
A food truck on the road
A New Orleans food truck activation met people where they were: 2,000 interactions on the street.
The Official City Store
Adrian built the city’s first online merchandise shop, with designs that played on local lore, and a new revenue stream for the client.
Photo to come: ADDY Awards
Gold and Silver ADDYs
The work won Gold and Silver ADDY Awards.
Around the city.
The same work, for the people who live there.
A hospital reopens
Communications for the reopening of New Orleans East Hospital, ten years after the storm closed it.
2014 NBA All-Star Game
Led local media for the game in New Orleans.
Leah Chase’s family foundation
Ran marketing for the foundation and helped launch its annual fundraiser.