2021 – 2026. AI-powered worktech.
How Eptura redefined the way enterprises run the physical world.
As VP of Product Marketing on the senior leadership team, Adrian helped unite nine acquired companies into one platform valued at about $2B. Gartner named it a Leader, and marketing generated $36M+ in annual pipeline.
The challenge
Thoma Bravo and JMI brought nine workplace and facilities software companies together under one new name. Each had its own customers, website, brand and price list. The business needed one story, and a move from SMB to enterprise.
Swipe to see how ›
01 · Proxyclick
Adrian joined as VP of Marketing at Proxyclick and rebuilt the homepage in his first month. The story moved from hybrid work to visitor experience and security, which set Proxyclick up as the natural partner for Condeco ahead of its sale.
02 · Web
He formed a new brand and folded 11 company websites into one site for the whole platform. Then he kept honing it to feel as authentic as possible, trading stock photography for realistic, future-facing imagery: illustrated product UI, high-quality video and animation.
Preview the site ›03 · Category
He built the category story that tied the nine companies together. Within a few years Gartner named Eptura a Leader in the category’s first Magic Quadrant, and Eptura held leadership positions across four analyst categories at once.
04 · Brand
With his design team he rebuilt the brand from the inside: new brand guidelines, a new sales deck process, lighter presentation templates and a new company website.
05 · Pricing
He rebuilt pricing and packaging for the new company: bundled products into clear packages, introduced new quoting tools and a simpler CPQ, and repriced products that had been flat for years. Every change came with sales training and customer communication.
06 · Pipeline
He picked the vertical segments with the most potential and created two key campaigns, Intelligent Workplace and Integrated Operations, each built for a different core audience. Sales and product were in the room, and the same segments shaped the CRM, email and advertising.
07 · Launches
He built a twice-yearly launch cycle across five products, so sales, customers and press always knew what was coming and had what they needed on day one.
See the Q4 2026 launch ›
08 · Events
He grew the Flex event series in New York, London and Melbourne, and ran about 20 major events a year, including the annual user conference. Deals moved faster after customers met in person.
09 · Customers
He launched video case studies in which customers explain the results in their own words.
Watch the ACE Recycling film ›Try the site
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