Adrian Cohn

Thoma Bravo and JMI

Eptura brings workplace, real estate, and facilities management onto one enterprise platform. I was the senior leadership team member accountable for how nine acquired companies went to market as one multi-product portfolio, valued at ~$2B. Scope: positioning, pricing and packaging, website, brand, partner marketing, and field marketing.

• Generated $36M+ in annual sourced and influenced pipeline through segment-based programs across verticals and buyer personas, run jointly with Sales and Revenue leadership
• Helped scale the business from $10M to $180M through acquisition, then organically past $200M
• Restructured pricing and packaging for the new operating model, cutting ~75 SKUs and simplifying how customers evaluate, buy, and add offerings
• Repriced key products that had been flat for years, pairing the pricing case with sales enablement and customer communication
• Led customer migrations from legacy products to the platform with Customer Success and Product, protecting renewals while expanding product adoption
• Consolidated 11 acquired-company websites into one digital front door for the integrated platform
• Established a new category and earned Leader recognition in the inaugural Gartner Magic Quadrant
• Built repeatable operating frameworks for launches and sales/CS enablement
• Led a global team of up to 13, absorbing three VP portfolios, and rebuilt how the team goes to market with AI
• Managed GTM diligence for Proxyclick’s exit to Eptura

Acquired by Battery Ventures

Smartling is the AI translation platform enterprises use to localize websites, apps, and digital products. I led global marketing through growth, early AI adoption, and exit.

• Grew ARR from $15M to $62M and played a key role in the Battery Ventures exit
• Tripled marketing-sourced pipeline while cutting customer acquisition cost 50%, by shifting spend toward the channels and segments that converted
• Drove 216% YoY product-line revenue growth with “Move the World with Words,” an integrated campaign that put translators at the center of the story
• Repositioned the brand and rebuilt the website, doubling MQLs
• Built a global team of 12 plus agency partners
• Moved from Operations through Customer Success (onboarding strategic accounts) into Marketing, giving me a full-funnel view from first touch to renewal

• Owned strategy and execution for 20 accounts across tourism, public sector, and consumer brands
• Led a nationally recognized tourism campaign with earned coverage in The New York Times; Gold and Silver ADDY Awards

Nonprofit

• Secured multi-million-dollar gifts from UPS, Toyota, and Zurich Insurance for post-disaster rebuilding
• Applied Lean (Toyota Production System) to construction workflows and ran a program of 10,000 volunteers a year